Promise me you'll smile to yourself.
 • The content is relevant to self-love and self-esteem, which people are quite interested in, which increases the chances of selling to this group of people.
 • The content is easy to read, written in a way that is not too complicated or long. It targets both readers and those who are not comfortable reading long articles.
 • Suitable for giving as a gift because it is a book that focuses on giving encouragement, loving and being proud of yourself, like good words that can be passed on to each other along with warm and friendly illustrations.
 • Consistency and engagement with followers: Updates on Instagram almost daily, with various gimmicks according to the festival, focusing on giving positive energy, loving and seeing one's own worth. The average likes are 15,000 - 20,000.
 • Content that meets the target group and customer needs: Content that is consistent with the love and self-worth that Thai people today are quite interested in.